Dolce Felicita
Kategoria
E-commerce
Klient
Dolce Felicita
Realizácia
5 weeks
For the brand Dolce Felicita, we designed and developed a premium brand e-shop focused on selling handmade hazelnut spreads. In addition to the classic B2C sales with home delivery, we also built a B2B section for wholesale partners and corporate gifts. The entire e-shop was constructed with an emphasis on emotional branding, high-quality product pages, and a recipe section that serves as a tool for content marketing and SEO.
(VÍZIA)
The goal was to create an e-shop that is not just a sales channel, but an extension of the brand itself. Dolce Felicita is not a cheap alternative to mass-market spreads. It is a premium product with a story and added emotional value. The website had to communicate this position from the very first moment. A visitor should feel like entering a world of 'extraordinary moments,' not just an ordinary online store. At the same time, the e-shop had to function as a real business tool that generates sales and B2B leads.
(PROBLÉM)
Brand e-shops with a narrow product range face a specific problem. When selling one type of product in several variations, you must convince the customer of its value, not the breadth of the offer. A typical visitor comes to the website and needs to understand why they should pay more for this spread instead of a regular one from the store. The website had to answer this question through a combination of brand story, detailed information about quality and composition, recipes that showcase the product's versatility, and a simple purchasing process that does not impose unnecessary barriers.
(NÁŠ POSTUP)
We designed the e-shop from the brand to the customer. Dolce Felicita focuses on emotions, happiness, and joy from food, and we projected this identity into every detail of the website. The product pages combine premium visuals with detailed information on composition, usage, and variations of spreads. For B2C customers, we created a simple purchasing process from product selection to home delivery. For B2B, we designed a separate section with a contact form for retailers and companies seeking premium gifts for their business partners. As a conversion tool, we implemented a recipe section where customers can see the real use of spreads in the kitchen, from breakfast to snacks and desserts.
(POTREBY UŽÍVATEĽA)
The end customer is looking for high-quality sweet spreads that are better than the regular supermarket offerings. They want to know what they are made of, how they can be used, and how quickly they will receive them at home. The recipe section shows them that spreads are not just for bread, but also for pancakes, cakes, and desserts, thereby expanding their perception of the product. A retailer needs to know why they should include premium spreads in their assortment and what the collaboration terms are. A company seeking corporate gifts wants to know what sets are available and how to order in larger quantities. For each of these groups, the e-shop offers a clear path to answers and an easy way to get started.
(VÝZVY)
The biggest challenge was to connect emotional branding with a functional e-shop. Premium food brands often rely on visual experiences at the expense of usability and conversion rates. Conversely, functional e-shops tend to be efficient but visually generic. We had to find a balance where beautiful design and branding around 'happiness' and 'handcrafted premium' do not hinder the purchasing process. Technically, we also addressed the integration of B2C and B2B paths on one website without them interfering, and the implementation of a recipe section that organically supports product sales.
(USER CENTRIC)
The e-shop is designed for two distinct types of visitors with different journeys. The end customer wants to quickly find a product, read about it, and order with home delivery. Their journey leads through product pages with clear information and recipes that inspire them to purchase. B2B customers, whether retailers or companies looking for gifts, need a different type of information: wholesale conditions, personalization options, and contact details for the sales department. For both, the navigation is clear and straightforward, ensuring they never get lost on a path that is not relevant to them.
