CapraKolostrum

Kategoria

Custom Development

Klient

CapraKolostrum

Realizácia

6 weeks

ZOBRAZIŤ WEB

CapraKolostrum — Custom Development | Metinas

CapraKolostrum sells products made from goat colostrum, sought after by those dealing with atopic dermatitis, psoriasis, wound healing, and regeneration — situations where customers need to be certain they are purchasing the right product. Their original eCommerce website on a purchased WordPress theme failed to communicate this and made the products appear cheaper than they actually are. At METINASe, we built a custom eCommerce site from the ground up, powered by Next.js, which loads almost instantly and guides customers through more than 15 health categories towards effectively addressing their specific issues.

(VÍZIA)

We wanted CapraKolostrum to come across as an expert in goat colostrum, not just another health supplement store. Therefore, we focused not just on one product page but ensured that evidence of quality, including reviews, studies, and statements from doctors, was visible at every step of the purchase process, not just in one place.

(PROBLÉM)

The original eCommerce site was built on a generic purchased WordPress theme that failed to showcase the products in a manner that reflected their true quality. It was slow, lacked upsell features, and did nothing to guide customers toward purchasing more or ensuring they were confident in buying exactly what they needed.

(NÁŠ POSTUP)

Instead of opting for another purchased theme, we chose to create a custom eCommerce site that we can tailor in detail to how people think about health topics and make purchasing decisions. We connected products, expert articles, studies, and frequently asked questions in such a way that customers naturally read related articles or doctor's studies at the moment they decide whether to purchase a supplement. Reviews were not added as a single section at the bottom of the page; instead, we distributed them throughout the entire eCommerce site, ensuring that customers remember the high ratings from their first click to checkout. We also integrated GA4 and Ecomail.cz to automatically trigger relevant email automation based on specific health topics (such as eczema or psoriasis), rather than sending a blanket newsletter to everyone.

(POTREBY UŽÍVATEĽA)

Those dealing with atopic dermatitis or psoriasis do not purchase dietary supplements based solely on appealing photos; they want assurance that the product truly works. Therefore, customers have access to expert studies, doctor statements, precise compositions, and answers to frequently asked questions, both general and specific to the particular product they are currently viewing.

(VÝZVY)

The biggest challenge was to showcase 15 different health categories, from psoriasis to sports recovery, in a way that allows customers to immediately find their issue without the eCommerce site feeling cluttered. We also had to figure out how to present complete information, including composition, suitability, brand details, and benefits on the product page, without making the page feel like a lengthy form instead of a sales page. We wanted reviews to be visible everywhere, yet not intrusive, so we incorporated them subtly into the design instead of using large banners. Monitoring customer behavior through GA4 and Ecomail.cz had to be arranged so that automations reacted to what customers were actually viewing, rather than sending blanket campaigns to everyone alike.

(USER CENTRIC)

We also considered customers with health impairments who frequently encounter eCommerce sites that are not accessible without assistance. The entire purchasing process, from browsing the catalog to logging into their account and returning items via an interactive form, was designed to function completely independently, without external help.