Vilio
Kategoria
Presentation website
Klient
VILIO s.r.o.
Realizácia
1 week
For Vilio, we created a presentation website for a modern online accounting service that offers automated accounting for sole proprietors, freelancers, and limited liability companies at fixed monthly prices. The website is designed with a single goal: to guide the visitor from understanding the service to selecting the right package and starting the collaboration in just a few steps. In addition to presenting packages and prices, we built an onboarding process, an FAQ section, a blog for building trust and SEO, and a newsletter for regular contact with potential clients.
(VÍZIA)
The vision was to create a website that sells accounting as simply as Vilio provides it. No fine print, no hidden fees, no ambiguities. The visitor should feel that if the website is so clear, the service itself will be just as hassle-free. The site was meant to serve as the first proof of what Vilio promises: accounting without worries.
(PROBLÉM)
Accounting firm websites almost always share the same problem: a long list of services, unclear prices (or none), complicated terminology, and no information about what the actual collaboration looks like in practice. Entrepreneurs leave the website with more questions than they came with. Our goal was to create the opposite. Three clear packages with fixed prices. Four onboarding steps that clearly show what exactly will happen. FAQs that answer questions before the visitor even thinks of them. And one clear next step on every subpage.
(NÁŠ POSTUP)
The entire website was built on the principle that accounting should be easy to explain. We structured the pricing packages into clear comparison tables, allowing sole proprietors and limited liability company owners to immediately see what is included in their package and how much they will pay. We reduced the onboarding process to four clear steps: selecting a package, linking systems (bank, invoicing, e-shop), online submission of documents, and a monthly overview with support. Each step has its own visual section, so the visitor can see the entire journey from the first contact to functioning accounting. To build trust and organic traffic, we implemented a blog and an FAQ that answers the most common questions entrepreneurs have about accounting, taxes, and legal changes.
(POTREBY UŽÍVATEĽA)
A sole proprietor needs someone to take care of income and expense records and file tax returns for them. They do not want to learn accounting software or visit an office in person. A limited liability company owner needs double-entry accounting, an annual financial statement, and a monthly overview of results to know how their company is performing. A VAT-registered company needs complete tax administration, including VAT returns and control statements. For all, one thing is clear: they want a fixed price without surprises, proactive reminders of deadlines and changes in laws, and the feeling that their accounting is in reliable hands. The website communicates these needs directly, without unnecessary jargon and with a clear path to start their collaboration.
(VÝZVY)
The biggest challenge was to communicate the value of a service that most entrepreneurs perceive as a necessary evil. Accounting is not a product that excites the customer; it is something they must have and want to address as quickly and effortlessly as possible. The website had to present this service in a way that the entrepreneur does not feel like they're reading a boring offer from an accounting firm, but rather that they have found a solution to a problem that troubles them. Technically, we also addressed the display of three different packages with various services and prices so that the comparison was immediately understandable without reading long descriptions.
(USER CENTRIC)
The website is designed for entrepreneurs who do not have time to study accounting offers. A sole proprietor invoicing a few clients each month needs to know that their taxes are taken care of. A limited liability company owner without VAT wants a monthly overview of results without having to understand double-entry bookkeeping. A company with VAT needs assurance that everything is correct and timely. For each of them, the website offers a direct route: comparison of packages, selection, and initiation of collaboration. Mobile responsiveness is a given, as most entrepreneurs handle administrative tasks from their phones between meetings.
